I first took note of this phenomenon with my 17-year-old brother. So what is making us so protein obsessed? Contrary to the public’s perception, research suggests that most Americans are already meeting, and even surpassing, their daily protein needs. But protein deficiency in the United States is rare. Social media has helped convince people they should increase their protein intake to reach their health goals.Ĭertainly for those with specific medical conditions, vegetarians or people consciously restricting calorie intake, nutritionists may recommend additional protein. Long before social media made protein trendy, diet culture praised it for its ability to aid in weight loss: Protein speeds up your metabolic rate and is extremely satiating. It’s not surprising, considering that we rely on protein to build muscle, regulate hormones and produce antibodies that fight off infection. While protein is undoubtedly an essential component of nutrition, people tend to view it as a “universal elixir,” as Bee Wilson from The Guardian puts it. Two percent cottage cheese contains 12 grams of protein per half cup serving, and it’s sending people into a cottage cheese craze. And the revitalized demand is largely due to what you read on the nutrition label: its high protein content. The versatility of cottage cheese was highlighted by TikTok’s recent obsession with this supermarket staple. While some people simply spread it on bread, others throw it into a blender with fruit and honey and call it ice cream.
If you liked this story, check out In The Know’s recipe for “ croissant cereal.This past July, the term “cottage cheese” reached a 19-year high in Google search interest. Of course, cutting the veggies in advance certainly makes the blending go faster, but it’s also possible steel.jobe was just going for style points. “How can I love and hate this at the same time?” another asked.Ī few TikTokers also questioned whether the hack was even necessary, considering the fact that the blender would cut up the carrots anyway. “I’m calling the police,” one user wrote. Others, meanwhile, said the hack was “terrifying” or way too “aggressive.” “Work smarter not harder,” another added. “I THOUGHT I WAS THE ONLY ONE WHO DOES THIS LMAO,” another added. “OK but he’s got a point,” one user wrote. Some were legitimately praiseworthy, calling it “genius.” TikTok users seemed to have mixed feelings about the concept. Of course, the cost of that efficiency is giving up the ability to look like a normal human being in your own kitchen. Technically, the “ hack” removes the need for any knives and the time it may take to take out a cutting board to chop up ingredients. He then releases the “cut” veggies straight into his smoothie. The video, which has drawn nearly 4 million views on TikTok, shows steel.jobe gnawing into a carrot as he stands over his blender. efficient” #TikTokFood #HeinzHalloween #fortheboyz #fyp ♬ original sound – Steel His innovation: Just bite the veggies straight into the blender.
It seems like one TikTok user, named steel.jobe, has found a way to make that process even more efficient. Done right, the drinks manage to squeeze as many nutrients as possible into a few tolerable gulps. In many ways, smoothies are about efficiency.
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